Describe service quality and discuss the five dimensions of service quality. Which dimension is most important to

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Describe service quality and discuss the five dimensions of service quality. Which dimension is most important to you as a spectator of a sporting event? Does this vary by the type of sporting event?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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