Describe some of the common data collection techniques used in sports marketing research. How does the choice
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Describe some of the common data collection techniques used in sports marketing research. How does the choice of data collection technique stem from the research design type?
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In sports marketing research various data collection techniques are employed to gather information about consumer behavior preferences attitudes and trends related to sports products events and servic...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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