Describe the car you, a friend, or family member had at age 20. a. What were the

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Describe the car you, a friend, or family member had at age 20.

a. What were the top two reasons this car was bought?

b. What was the trigger for this purchase?

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Marketing Strategy

ISBN: 9781352011463

2nd Edition

Authors: Robert W. Palmatier, Shrihari Sridhar

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