Describe the primary target market for the following: NASCAR, the Kentucky Derby, The Rhino bowling ball, and
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Describe the primary target market for the following: NASCAR, the Kentucky Derby, “The Rhino” bowling ball, and the WNBA. Next, define a potential secondary target market for each of these sports products.
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NASCAR Primary Target Market The primary target market for NASCAR consists of racing enthusiasts predominantly male who have a passion for highspeed racing automotive culture and adrenalinepumping exc...View the full answer
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Charles Okinda
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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