Discuss, in detail, the model of fan identification and its implications for sports marketers.
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Discuss, in detail, the model of fan identification and its implications for sports marketers.
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Fan identification is a psychological concept that describes the extent to which an individual feels a personal connection or attachment to a particular sports team or athlete It goes beyond mere inte...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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