Discuss the various message characteristics. What are the simple techniques used to create more effective messages?
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Discuss the various message characteristics. What are the simple techniques used to create more effective messages?
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Message characteristics refer to the specific attributes of a marketing message that influence its effectiveness in communicating with the target audience and achieving desired objectives Some key mes...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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