How does out-of-home advertising help an IMC campaign be more consumer focused?
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How does out-of-home advertising help an IMC campaign be more consumer focused?
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Outofhome OOH advertising is a type of marketing strategy that targets consumers when they are outside their homes such as when theyre commuting shopp...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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