Using the Internet, find an example of an advertisement for a sports product and a sports- related

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Using the Internet, find an example of an advertisement for a sports product and a sports- related sales promotion. For each, discuss the targeted audience, the promotional objectives, and the message characteristics.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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