What is market segmentation? Provide some examples of how sports marketers segment the sports participant market (those
Question:
What is market segmentation?
Provide some examples of how sports marketers segment the sports participant market (those who play)
and the sports spectator market
(those that watch).
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Market segmentation is the process of dividing a market of potential customers into distinct groups based on different characteristics or needs This a...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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