What is meant by the term sports involvement from the perspective of sports participants? How is sports
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What is meant by the term sports involvement from the perspective of sports participants? How is sports involvement measured and used in the development of the strategic marketing process?
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Sports involvement refers to the degree of personal commitment engagement and attachment that individuals have towards sports activities events or experiences It encompasses both the physical and emot...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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