What is public relations, and how is it used in an IMC campaign?
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What is public relations, and how is it used in an IMC campaign?
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Public relations PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics It invo...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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