What is the difference between IMC, advertising, and integrated brand communication (IBC)?
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What is the difference between IMC, advertising, and integrated brand communication (IBC)?
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Integrated Marketing Communication IMC Advertising and Integrated Brand Communication IBC are all to...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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