What is the promotional mix, and why is it important to have a synergistic mix in an
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What is the promotional mix, and why is it important to have a synergistic mix in an IMC campaign?
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The Promotional Mix refers to the combination of several promotional tools used by a business to communicate effectively with its target audience Thes...View the full answer
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Shristi Singh
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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