When is Internet advertising best used in an IMC campaign?
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When is Internet advertising best used in an IMC campaign?
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Internet advertising or digital advertising is an integral part of an Integrated Marketing Communications IMC campaign IMC is a strategic approach tha...View the full answer
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BRIAN MUSINGA
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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