Explain, in your own words, why investors in a firms stock might be interested in a firms

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Explain, in your own words, why investors in a firm’s stock might be interested in a firm’s marketing manager developing a new growth-oriented strategy. Would it be just as good, from the investors’ standpoint, for the manager to just maintain the same level of profits? Why or why not?
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Organizational Behavior For A Better Tomorrow

ISBN: 9781119702856

2nd Edition

Authors: Bruno Dyck, Mitchell J. Neubert

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