What does it mean for a variable to mediate the relationship between two other variables?
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What does it mean for a variable to mediate the relationship between two other variables?
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A mediator variable fits between an independent variable and a dependent variable and serves to fa...View the full answer
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Related Book For
Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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