Using the data in Table 2.2, select two countries that are substantively dissimilar. Then select one of
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Using the data in Table 2.2, select two countries that are substantively dissimilar. Then select one of the products below. Use the data for the two countries to develop arguments why each of the two countries would and would not be a good opportunity for expansion of the market for your product.
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Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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