The executives of ABC Inc. want to pursue ISO 9000 registration and let that suffice for the company’s overall quality system. John Adams, ABC’s vice president for quality, disagrees. Adams believes that quality management is a broader concept than ISO 9000 and that ISO registration should just be a part of the company’s quality system. How might John Adams convince his fellow executives of his point? Hint: Can you create a matrix that shows how ISO 9000 fits into the broader concept of quality management?