Suppose, in addition to the shows already listed, General Flakes wants to open the possibility of purchasing
Question:
Suppose, in addition to the shows already listed, General Flakes wants to open the possibility of purchasing ads on the “Good Morning America” show on ABC. Make up any reasonable input data you need to include this possibility in the (original) model, and find the optimal solution.
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Model Advertising model Inputs Exposures to various groups per ad Revenge Sunday Night Football The ...View the full answer
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Related Book For
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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