Imagine you are the marketing director of a leading FMCG brand. Discuss your strategic response to changes

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Imagine you are the marketing director of a leading FMCG brand. Discuss your strategic response to changes to the cost leadership model discussed by Kelly et al. (2018). You can find the report here: www.mckinsey.com/industries/consumerpackaged-goods/our-insights/the-new-model-for-consumer-goods

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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