A database owner wants to obtain a broad description of his customers to establish whether any obvious
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A database owner wants to obtain a broad description of his customers to establish whether any obvious segments can be identified. Recommend to him which major technique(s) he should employ to analyse his data.
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To obtain a broad description and identify potential segments within his customer base the database ...View the full answer
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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