Critically assess the extent to which the marketing of goods is different from the marketing of services.
Question:
Critically assess the extent to which the marketing of goods is different from the marketing of services.
What does service dominant logic contribute to this debate?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 100% (1 review)
Marketing of goods and the marketing of services fundamentally differ in several ways due to their intrinsic characteristics 1 Intangibility Goods are tangible ie they can be reasoned experienced and ...View the full answer
Answered By
Nijo M F
Iam a post graduate in commerce and having 11 years of professional experience.
Self driven and a perfect team player.
0.00
0 Reviews
10+ Question Solved
Related Book For
Question Posted:
Students also viewed these Business questions
-
Disc jockey Lee Jason Kibler uses turntables and other performers' vocals to produce music containing jazz and funk elements. Since 1999, he has performed and released several albums under the name...
-
What is the effect of cultural commoditization and transformation on local traditions and customs? Give an example. Check Chapter 4 in the textbook for information on cultural commoditization and...
-
SouthCoast Institute, a rehabilitation hospital, perceived an opportunity to expand its outpatient capabilities. Among SouthCoasts options was to develop an aqua therapy program that would supplement...
-
In Exercises, find the limit. lim (4x- x 16x - x
-
A circular sea wall is made of concrete. Determine the total weight of the wall if the concrete has a specific weight c. Given: c = 150lb/ft3 a = 60 ft b = 15 ft c = 8 ft d = 30 ft = 50 deg a
-
Decentralized service organizations face many of the same problems as those faced by manufacturing companies. Service organization managers are responsible for profitable, efficient operations that...
-
Prepare budgeted balance sheet (Learning Objective 3)} Use the following information to prepare a budgeted balance sheet for Marine.com at March 31, 2009. Show computations for the cash and owners'...
-
Financial statements of Par Corp. and its subsidiary Star Inc. on December 31, Year 12, are shown below: Note 1: Dividends on preferred shares are two years in arrears. On this date, Par acquired...
-
New Tab New Chrome available All Bookma Help Save & Exit Submit Marvel Parts, Incorporated, manufactures auto accessories. One of the company's products is a set of seat covers that can be adjusted...
-
Universities have engaged in distance learning for many years, but from around 2010 a potentially game-changing development appeared in universities business environment MOOCs, or Massive Open...
-
Critically assess the concept of the marketing mix. To what extent is an extended marketing mix of seven Ps suitable for services, or is the extended mix itself too general, given the diversity of...
-
Apple, as well as thousands of other North American companies, are moving their manufacturing operations overseas resulting in a direct loss of more than 20,000 jobs in the US alone and this loss is...
-
Given: Four particles as shown below. Find: Determine x, y, and 7 of all the particles. WA = 16 lb WB = 24 lb Wc = 14 lb W = 36 lb B 3 ft 4 ft 5 ft
-
1. The firm imports high quality wool to France from foreign suppliers located in Australia and the New Zealand. 2. The firm exports leather goods to USA from France. 3. The firm exports designer...
-
A museum curator moves artifacts into place on many different display surfaces. Con- sider the following table giving approximate values for coefficients of friction: Materials steel on steel...
-
The purpose of the assessment is to gauge competence in developing a project scope management plan. You will be presented with a project scenario for which you are required to develop a scope...
-
Explaining the bullet points for the "The Great Travel Hack" below is the link to the video. https://vimeo.com/328574477 Find an episode of "The Great Travel Hack" campaign by Shell in the reading...
-
Merck & Co., Inc. , the global pharmaceutical company, included the income statements and balance sheets in Exhibit 12-12 in its 2011 annual report. Additional information includes the following:...
-
Why is disclosure of depreciation or amortization methods and rates so important?
-
Select a service firm that you believe is successful and has strong brand equity. Conduct a few interviews to find out how consumers experience its service. Use your findings to identify the factors...
-
Why do new services often fail? What are the factors associated with the successful new service development?
-
What is the difference between enhancing and facilitating supplementary services? Give examples of each.
-
The following transactions apply to Jova Company for Year 1 , the first year of operation: 1 . Issued $ 1 5 , 0 0 0 of common stock for cash. 2 . Recognized $ 7 0 . 0 0 0 of service revenue earned on...
-
Apple Inc. is manufacturing custom-built laptops. The company incurred direct materials costs of $2,000,000 and direct labor costs of $1,500,000 for a specific laptop order. The predetermined...
-
Continental Railroad Company is evaluating three capital investment proposals by using the net present value method. Relevant data related to the proposals ar summarized as follows: \ table [ [ , \...
Study smarter with the SolutionInn App