Imagine you are the director of a new theatre company, and you need to acquire new customers
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Imagine you are the director of a new theatre company, and you need to acquire new customers for the start of the season. Compare and contrast websites as a medium with direct mail and the telephone – what are their strengths and weaknesses using the AIMRITE formula?
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The AIMRITE formula is a model used in marketing to make decisions about investment in communication channels and customer relationship management AIMRITE stands for Access Interactivity Measurement R...View the full answer
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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