Lifestyle databases are much more useful than geodemographic products because the data is held at individual level.
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‘Lifestyle databases are much more useful than geodemographic products because the data is held at individual level.’ Make an alternative case in favour of geodemographic products.
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Geodemographic products can be valuable tools for numerous reasons offering unique advantages over other types of data Here are a few of the main poin...View the full answer
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Related Book For
Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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