What is the role of a loyalty magazine in the retention strategy of a car manufacturer? Justify
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What is the role of a loyalty magazine in the retention strategy of a car manufacturer? Justify the expenditure versus alternative uses of the money.
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A loyalty magazine can play a significant role in the retention strategy of a car manufacturer 1 Enhancement of customer loyalty A loyalty magazine se...View the full answer
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Principles Of Direct Database And Digital Marketing
ISBN: 9780273756507
5th Edition
Authors: Alan Tapp
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