Comment on this statement: Through poor feasibility studies and dated market research, Ford convinced themselves that they
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Comment on this statement: “Through poor feasibility studies and dated market research, Ford convinced themselves that they had designed a car to fill a niche that, by 1957, was no longer there.”
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Ford took far too much time in applying market research informatio...View the full answer
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Project Management Achieving Competitive Advantage
ISBN: 978-0132664158
3rd edition
Authors: Jeffrey K. Pinto
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