One brand of peanut butter advertises its product by describing its taste and nutritional value. It is
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One brand of peanut butter advertises its product by describing its taste and nutritional value. It is hoping to persuade customers through __________route processing. In ads for a competing brand, a popular actor happily eats the product—but does not describe it. This approach hopes to persuade customers through __________route processing.
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Related Book For
Essentials Of Understanding Psychology
ISBN: 9781260092073
13th International Edition
Authors: Robert Feldman
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