One brand of peanut butter advertises its product by describing its taste and nutritional value. It is

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One brand of peanut butter advertises its product by describing its taste and nutritional value. It is hoping to persuade customers through __________route processing. In ads for a competing brand, a popular actor happily eats the product—but does not describe it. This approach hopes to persuade customers through __________route processing.

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Essentials Of Understanding Psychology

ISBN: 9781260092073

13th International Edition

Authors: Robert Feldman

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