1. Why has traditional mass market diminished as a way to talk to younger consumers? 2. Why...
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Question:
1. Why has traditional mass market diminished as a way to talk to younger consumers?
2. Why are people reached by direct mail better prospects for a company than those reached by mass media such as television or magazines?
3. Porsche purchases thousands of different parts such as stereos to manufacture their cars. Explain derived demand in this situation.
4. Compare the three business-to-business buy classes.
Related Book For
Fraud examination
ISBN: 978-0538470841
4th edition
Authors: Steve Albrecht, Chad Albrecht, Conan Albrecht, Mark zimbelma
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