As T.C. Resort Properties seeks to improve its customer service, the company faces new competition from SunLow
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As T.C. Resort Properties seeks to improve its customer service, the company faces new competition from SunLow Resorts. SunLow has recently opened resort hotels on the islands where T.C. Resort Properties has its five hotels. SunLow is currently advertising that a random survey of 300 customers revealed that about 60% of the customers preferred its "Concierge Class" travel reward program over the T.C. Resorts "TCRewards Plus" program. Open and review ConciergeClass.pdf, an electronic brochure that describes the Concierge Class program and compares it to the T.C. Resorts program. Then answer the following questions:
Are the claims made by SunLow valid?
Related Book For
Statistics Principles and Methods
ISBN: 978-0470904114
7th edition
Authors: Richard A. Johnson, Gouri K. Bhattacharyya
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