Assume that the demand for Internet advertising is declining at the same time that the number of
Question:
Assume that the demand for Internet advertising is declining at the same time that the number of Internet sites accepting advertising is increasing. From this information, a student argues that that the price of Internet ads should fall, but it is not known whether the total quantity of Internet ads will increase or decrease.
a. Assume the equilibrium price of Internet advertisements is initially P 1 and the equilibrium quantity is Q 1 , draw and properly label a graph that reflects this situation.
b. Draw and properly label a new supply curve for Internet advertisements (S 2 ) and a new demand curve for advertisements (D 2 ).
c. Explain your graphs as they relate to the student’s analysis. Is the student correct? Why or why not?
Principles of Operations Management Sustainability and Supply Chain Management
ISBN: 978-0134181981
10th edition
Authors: Jay Heizer, Barry Render, Chuck Munson