Choose a product. Conduct a branded and unbranded experiment. What did you learn about the equity of
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Choose a product. Conduct a branded and unbranded experiment. What did you learn about the equity of the brands in that product class? Can you identify any other advantages or disadvantages with the comparative methods?
Related Book For
Strategic Brand Management Building Measuring and Managing Brand Equity
ISBN: 978-0132664257
4th edition
Authors: Kevin Lane Keller
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