Imagine working for a company Xero.com. It is going to do business in another country (United States).
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Question:
Imagine working for a company “Xero.com”. It is going to do business in another country (United States). You are in charge of exploring challenges and opportunities of the decisions to go global.
Write a paper in which you address the following:
Company background or description; - Country or countries background; - Entry modes into the United States market - Marketing and R&D strategies. - Opportunities and challenges of expanding the business in the host country.
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