Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions,
Fantastic news! We've Found the answer you've been seeking!
Question:
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Your project for this course is a Survey-based data collection and analysis exercise. It is therefore quantitative. How would you use Qualitative Research to enhance this project? Describe where the Qualitative research would be used and which method you are most likely to use? What would you do?
Related Book For
Auditing and Assurance Services An Applied Approach
ISBN: 978-0073404004
1st edition
Authors: Iris Stuart
Posted Date: