There are four strategies to use when entering a new international market 1. Global Standardization Strategy 2.
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Question:
There are four strategies to use when entering a new international market
1. Global Standardization Strategy
2. Localization Strategy
3. Transnational Strategy
4. International Strategy
If you represent XYZ company (coffee shop industry) and you are planning to go global, which strategy will you use and why?
Please provide examples of a companies that utilize each of the above strategy. Should they continue or change strategy?
Related Book For
Strategic Management An Integrated Approach
ISBN: 978-1111825843
10th edition
Authors: Charles W. L. Hill, Gareth R. Jones
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