1- Define the 7 P's marketing mix used for service marketing.

Describe each one of its components. (

2- Choose an example of a service that you use. From your experience with this service illustrate each one of the 7P's components. (

Note:

Write down the references.

Be specific in your example, i.e. name the company that provides you with the service for question 2.

Answer rating: 100% (QA)

1 Definition of the 7 Ps Marketing Mix for Service Marketing The 7 Ps marketing mix is an extended version of the traditional 4 Ps Product Price Place and Promotion specifically tailored for service m... View the full answer