1) Find a Commercial video which has gone viral and analyze it using the STEPPS framework. Which...
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1) Find a Commercial video which has gone viral and analyze it using the STEPPS framework. Which components of the framework can you identify in the video? State the most observable attribute if there’s any.
2) Select a mundane product (lacking interest or excitement; dull) and develop a viral strategy using the STEPPS framework to advertise. Your answers should include a strategy for each component of STEPPS. (mundane products can be toothbrush, toaster, tobacco, keychain, mug, frame, air freshener, hairclip, toilet paper, deodorant and etc.)
Related Book For
Cases and Exercises in Organization Development & Change
ISBN: 978-1412987738
1st edition
Authors: Donald L. Anderson
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