Firms institute a variety of brandrelated strategies to create and manage key brand assets that includes like brand extension and line extension, manufacturer brands and privatelabel brands, cobranding and Brand Licensing. Critically examine these all strategies with the help of suitable examples from the local market. CH CLO

A local health club is running a promotional campaign that promises you can lose an inch a month off your waist if you join the club and follow its program. How might this claim cause a communications gap? What should the club do to avoid a service failure?

CH CLO

Imagine you are the product manager for Neutrogenas sun protection product line and your team developed a new type of sunscreen. Which BB pricing tactics would you use to promote it Why? CH CLO