1. Give a brief overview of CORPORATE TRAVEL MANAGEMENT LIMITED organisation. 2. Use VRIO analysis and Mackenzie's...
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Question:
1. Give a brief overview of CORPORATE TRAVEL MANAGEMENT LIMITED organisation.
2. Use VRIO analysis and Mackenzie's 7 model to analyse the external and internal environment of this organisation (Corporate Travel and Management Limited )
3. Clear articulation of the competitive advantage identified
4. A diagnosis of the sources of the competitive advantage, strengths and weaknesses of these sources and future sustainability of the competitive advantage outlined
5. A conclusion that identifies strategic opportunities and risks
Related Book For
Strategic Human Resource Management Contemporary Issues
ISBN: 9780273681632
1st Edition
Authors: Mark N. K. Saunders; Mike Millmore; Philip Lewis; Adrian Thornhill; Trevor Morrow
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