A consumer goods company involved in marketing research is trying to obtain information regarding the target...
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A consumer goods company involved in marketing research is trying to obtain information regarding the target market's ability to purchase. Which of the following data sources can provid the relevant information to the company? a. the U.S. Governors' Handbook on Effective Buying Income. b. Country and City Data Book published by the federal government c. Thomson Gale's Encyclopedia of Associations. d. Survey of Buying Power and Media Markets published by Sales and marketing management A consumer goods company involved in marketing research is trying to obtain information regarding the target market's ability to purchase. Which of the following data sources can provid the relevant information to the company? a. the U.S. Governors' Handbook on Effective Buying Income. b. Country and City Data Book published by the federal government c. Thomson Gale's Encyclopedia of Associations. d. Survey of Buying Power and Media Markets published by Sales and marketing management
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Related Book For
Modern Advanced Accounting in Canada
ISBN: 978-1259087554
8th edition
Authors: Hilton Murray, Herauf Darrell
Posted Date:
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