Air Asia is pursuing a strategy to become a retailer of travel/tourism services, selling more than airline
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Question:
Air Asia is pursuing a strategy to become a "retailer" of travel/tourism services, selling more than airline products.
1. What is the reason behind this?
2. the pros and cons? What are other similar airlines pursuing the similar strategy like airasia.
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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