Although Zappos has around 900,000 unique products in its warehouse, company executives think there is room for

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Question:

Although Zappos has around 900,000 unique products in its warehouse, company executives think there is room for more. Zappos launches a campaign through its Facebook page asking for customers to vote on the next shoe for Zappos.com to carry. Zappos is utilizing ______ for this promotion.

a. crowdsourcing

b. e-mail marketing

c. outbound marketing

d. search engine optimization