Assume you have been appointed to develop ethnic and multicultural marketing for a small chain of household
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Assume you have been appointed to develop ethnic and multicultural marketing for a small chain of household appliance stores in large metropolitan area. There are several large concentrations of first-, second-, and third-generation ethnic and cultural groups in the area. This firm is willing to make a major investment in the effort, and you have been asked to build a staff to help you launch this effort. What three positions would you create and briefly, what would the responsibilities be for each position?
Related Book For
Financial Analysis with Microsoft Excel
ISBN: 978-1285432274
7th edition
Authors: Timothy R. Mayes, Todd M. Shank
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