2. Briefly explain how Phillips has been able to use exposure strategy in its operations.
4. Briefly explain how Phillips has been able to use its website to attract potential customers.
6. Outline any improvements that Phillips should undertake on their website and social networks.

Provide relevant References

Reference

https://www.lighting.philips.com/main/home

Answer rating: 100% (QA)

Exposure Strategy of Phillips Phillips a leading consumer electronics and lighting company has effectively utilized an exposure strategy in its operations to enhance brand visibility and reach potenti... View the full answer