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Can I get some help with the following: Social Media Influencers A Social Media Influencer is a user on social media who has established credibility



Can I get some help with the following:


Social Media Influencers

A Social Media Influencer is a user on social media who has established credibility in a specific industry. They have access to a large audience and can persuade others by virtue of their authenticity and reach. A local digital marketing firm (let's call themSocial Insight) was hired by a retail company to run a poll related to social channels and influencers. Social Insight maintains and runs a popular social polling app focused on the 18-25 years old market. Users receive various benefits from completing polls in the app.

The retail customer-approved questions in the poll are:

  1. What do you think when an influencer is obviously selling a product?
  2. What social platform has influenced your online shopping most?
  3. What is the most important trait when defining an influencer?
  4. Who are your favorite people to follow online?
  5. Does it annoy you when popular social media accounts endorse products or services?
  6. What do you consider an influencer?

For This Discussion

  1. Downloadthis big dataset Download this big dataset
  2. What insights can you take away from the data related to each question?
  3. If you were the retailer, how can these insights influence your decision making?
  4. What did you learn about big data sets as a result of this exercise?


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