Cedar Point amusement park management is preparing the park's annual promotional plan for the coming season....
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Cedar Point amusement park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising altematives, as well as the maximum number of placements available in each medium. Given an advertising budget of $125,000, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming problem to be solved using QM. Maximum Exposure (1000s) Type Newspaper Television Radio Shows Cost number 750 50 40 1100 25 60 325 25 22.5 75 1.5 Cedar Point amusement park management is preparing the park's annual promotional plan for the coming season. Several advertising alternatives exist: newspaper, television, radio, and displays at recreational shows. The information below shows the characteristics associated with each of the advertising altematives, as well as the maximum number of placements available in each medium. Given an advertising budget of $125,000, how many placements should be made in each medium to maximize total audience exposure? Formulate this as a linear programming problem to be solved using QM. Maximum Exposure (1000s) Type Newspaper Television Radio Shows Cost number 750 50 40 1100 25 60 325 25 22.5 75 1.5
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Related Book For
Financial Accounting
ISBN: 978-0134725987
12th edition
Authors: C. William Thomas, Wendy M. Tietz, Walter T. Harrison Jr.
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