Chapter 13 draws attention to support media that is used to reach consumers in the target market
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Chapter 13 draws attention to support media that is used to reach consumers in the target market that are not reached by traditional media such as newspapers, magazines, television, and the internet. Ads now appear in many odd places such as on manhole covers and people’s bodies. Search the internet for a picture of an advertisement with an odd placement. Post an image of the advertisement with a hyperlink. Discuss why the client would have approved this ad.
Related Book For
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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