Clearly, when editorial decisions are made, profitability has to be considered. A story's profitability can be determined
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Clearly, when editorial decisions are made, profitability has to be considered. A story's profitability can be determined by asking a few questions:
- How does the story affect the media organization's economic and political interests?
- Will it increase financial profitability (i.e., will the revenues it generates outweigh the costs of research, writing, etc.)?
- If the story is expensive to research and write, would it be acceptable to take shortcuts in order to cut costs?
- Would those shortcuts affect the overall integrity of the story?
- How many people in the target audience will be interested or even captivated?
- Will the story enhance or diminish market share?
- Will the news item help maintain competitiveness (originality of news coverage, advertising revenue, etc.)?
- Will the item complement or offend public taste?
Related Book For
Dynamic Business Law
ISBN: 9781260733976
6th Edition
Authors: Nancy Kubasek, M. Neil Browne, Daniel Herron, Lucien Dhooge, Linda Barkacs
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