Companies are moving away from traditional marketing approaches (eg. TV, radio, print ads) and are now spending

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Companies are moving away from traditional marketing approaches (eg. TV, radio, print ads) and are now spending more on digital marketing (social media, blogging, email marketing, push notifications)

Why is this happening?

How does this benefit the business and customer?

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Entrepreneurship

ISBN: 9781119563099

5th Edition

Authors: Andrew Zacharakis, William D Bygrave

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Posted Date: May 08, 2024 01:54 PM

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Companies are moving away from traditional marketing approaches (eg. TV, radio, print ads) and are now spending

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Expert Answer:

Reasons for the Shift to Digital Marketing 1 Changing Consumer Behavior Consumers are spending more time online engaging with digital content and platforms such as social media websites and mobile app... View the full answer

Entrepreneurship

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