Companies use market segmentation to meet the needs of various consumer preferences. It is difficult, if not
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Companies use market segmentation to meet the needs of various consumer preferences. It is difficult, if not impossible, for one company to meet the needs or wants of every customer.
- Describe three ways that the global marketing approach to segmentation differs from the domestic marketing approach to segmentation. Consider geography, culture, language, political, wealth, population, age, macro, micro, and so forth.
Related Book For
Introduction to Operations Research
ISBN: 978-1259162985
10th edition
Authors: Frederick S. Hillier, Gerald J. Lieberman
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