Compare the alternatives that Bergerac is considering for its decision. Include:

Comparison of make versus buy option in the type of operation that Bergerac is looking to integrate. You do not need to apply any supply chain management frameworks. Instead, use your knowledge of business and experience, what you learned in Operations Strategy, to compare sourcing from a supplier versus making inhouse.

Listing of pros and cons including intangible costs and benefits of the alternatives that Bergerac is considering for backward integration.

Critical scrutiny of Bergerac's analysis of the proposal pointing to any problems with their methods and assumptions for evaluating each alternative.